LOGO / Collections Spotlight
If you have been loyally #LOGOfied since the start, then you have a pretty good idea of how much LOGO has evolved since its one-hour premiere show on QVC in 2009. While LOGO is known to be on the cutting edge of fashion (with Lori Goldstein, what else would you expect?) it is important to acknowledge the line’s rich history, as it is still very much apart of it today. While trends come and go, style has always remained a key part of LOGO’s DNA. As it continues to grow, we thought to pay homage to its roots as a refresher (or for those of you just joining us, welcome!) by sharing with you an in-depth look at our existing collections!
LAYERS: Lori’s love of layering comes from the freedom to be inspired by anything and everything that surrounds us, hence her trademarked credo “anything goes with everything.” LAYERS collection launched in 2013 and is comprised of tops which a simple formula: always rayon/span, no pockets, and longer in length as they are meant to peek out of the bottom of your layered look. But of course they’re designed to be worn as stand-alone pieces, too. The collection also includes our leggings made of 90% cotton and 10% spandex.
LOUNGE: As the second collection of the LOGO line launched in 2013, the idea behind the LOUNGE was to create more chic and comfortable clothing using only French Terry, which is one of Lori’s favorite fabrics. She believes comfort goes hand in hand with style, and there’s no reason why you can’t make a fashion statement at work or social event while wearing LOUNGE. Originally using just the French Terry, LOUNGE has come into its own and is a huge driving force of the LOGO line. While some new fabrications may come and go (based on you, our customer, responds to them!) our core fabrications are Lounge French Terry, Cotton French Terry, and Lounge Jersey.
LAVISH: Launched in 2014, this collection is where garments receive just a little extra special attention… Crafted with intricate details such as embellishment, artisan embroidery, and vintage style laces, LAVISH pieces are designed to be one-of-a-kind within our “higher-end” collection.
PRINCIPLES: Created in 2018 in response to the popularity of our cotton modal and penchant for layering, PRINCIPLES pieces are the foundation or building block for every outfit recipe. Classic shapes include “the tee” (in both 26” and 28”), “the cami”, “the tank” and “the cardigan”. Easy, everyday silhouettes meant to be worn both on their own, or as a basic layering item worn under a sheer item or otherwise!
LINKS: Our jewelry line, in collaboration with Joan Rivers Worldwide, is inspired by Lori’s love of vintage and antique jewelry. Since its launch in 2014, you can always expect to see new necklaces, bracelets and earrings just about each month. Every piece is a statement on its own (or of course layered) and can be worn to elevate any #LOOTD!
Eyewear: Our eyewear is beloved by all! Lori puts a spin on signature eyewear by crafting shapes and colors that you cannot find anywhere else. Our gals know, since we can barely keep these iconic styles in stock! Keep an eye out for our new collection launching in fall.
Shoes: Nearly 4 years ago, Lori started an exclusive shoes collection with QVC. Each shoe was designed with style and quality in mind and although very well-received by our Logo’nistas, this line was unfortunately discontinued. But lucky for you, nearly all of the shoes are on clearance on QVC’s website right now!
Previous collections that are still near and dear to our hearts:
LITTLES
LOTUS
LUNA
HOME
HANDBAGS
Eyewear is beloved by me. I am down to three pairs. Cannot wait for fall collection. These are the best!!!!