Where Matchy-Matchy Meets its Match
Fashion Stylist Lori Goldstein’s Favorite Things
By DAN SHAW
As a fashion stylist who’s worked closely with superstar photographers like Annie Leibovitz and Steven Meisel, Lori Goldstein has spent most of her professional life behind cameras. In recent years, she’s established a new career in front of them with her LOGO clothing lines on QVC, the television shopping network.
At the eighth-floor penthouse loft in Chelsea that has been her home since 2002, it’s clear that Ms. Goldstein shares an essential bond with QVC’s more than 190,000 daily customers: She loves to shop. Whether acquiring Birkin bags, amethyst geodes or dog toys, Ms. Goldstein apparently believes more is more.
Nevertheless, Ms. Goldstein is discerning. After all, her livelihood is based on her exacting eye. She trusts and relies on her gut, and when she needs decorating advice she turns to the designer Joseph D’Urso, one of the pioneers of the high-tech style that blossomed in the late 1970s.
“Joe decided that I should have this 12-foot-long table,” she said, indicating a very long table with a black top. “It’s one of his classic tables on wheels,” continued Ms. Goldstein, who often spreads out papers on it when she works at home. “It’s made of Formica because it was the only material that wouldn’t have a seam. They swore it would fit up the steps. Of course, it didn’t, so thank God I have these large windows and we hoisted it through.”
The table is surrounded by chairs and a long bench by BDDW, the SoHo showroom of contemporary solid-wood furniture, which these days is made in Philadelphia. “I found them when they were new and still based in Brooklyn, and now they are the decorators’ delight,” she said with a trendsetter’s sense of satisfaction.
On top of the table are four rectangular plates by John Derian, who is known for glass-encased decoupage paperweights and decorative dishes. The plates are from his recent “Painter’s Studio” series and resemble hand-brushed color charts. “I’m obsessed with them,” she said. “They’re everything I love. They are going to be on my set on QVC,” she said.
Since 2009, Ms. Goldstein has been selling her clothes on QVC, and her weekly one-hour LOGO show, to debut March 2, will air Mondays at 8 p.m., preceding “Isaac Mizrahi Live!”
“I am getting my very own set,” she said. “But it can’t look too wild — QVC has its parameters. The clothes have to be clearly visible, but it will feel like my home.”
Ms. Goldstein’s 1,700-square-foot Chelsea apartment is a reflection of her myriad enthusiasms, a multilayered amalgam where everything goes together because all her choices express her idiosyncratic aesthetic. She takes the same point of view with LOGO, encouraging women to freely pair lace-hemmed knit tops with slub-knit horizontal striped shirts and chiffon-trimmed vests.
Her penchant for combining materials is evident in the long custom cabinet beneath her bookshelves that is made of cement, black steel, wenge wood and raw wood. “The built-in has every material I love, because I can’t have just one,” she said.
Indeed, Ms. Goldstein has a voracious appetite for certain things: a jumble of eyeglasses is kept in a large orange bowl near the front door; stacks of scarves are piled in a prized cabinet by the 20th-century French designer Jean Prouvé; on the top shelf of her walk-in closet are about a dozen Hermès Birkin bags. “I do have a great collection,” she said. “I’m a sick person.” (“The Sickness” is a chapter title in “Lori Goldstein: Style Is Instinct,” her 2013 coffee table book.)
Her miniature pinscher, Louise, is similarly indulged. There’s a mound of dog toys by the low-slung B&B Italia sofa, and more are stored in a saddle box from Hermès. Another Hermès box by the fireplace holds her boxing gloves. “At 50-blah-blah, I have started to work out religiously,” she said. “I am boxing and I love it. I finally understand what an endorphin is.”
Ms. Goldstein could theoretically relax in the Arne Jacobsen Egg chairwith its original leather in front of the fireplace, but she rarely has time to sit down. She also has a vintage Hans Wegner Papa Bear chair that she reupholstered years ago in a dog-pattern fabric from Donghia. “People were aghast and said, ‘You can’t do that,’ but now they do it all the time,” she said.
Naturally, Ms. Goldstein collects art by people she’s worked with as well as those she does not know personally. By the kitchen, a gallery of favorite women includes a Chuck Close portrait of the model Kate Moss and a Horst photograph of Coco Chanel. In the living room, there’s a large landscape by Sally Mann (who is better known for her haunting photographs of her naked children). “I’m obsessed with it,” Ms. Goldstein said.
A signed print of Annie Leibovitz’s picture of a naked John Lennon curled up with Yoko Ono hangs in the entry above marble sculptures of Shiva and Ganesh. Another Leibovitz photograph, of Muhammad Ali, is on a wall of her bathroom, where also she keeps the gold chai pendant that her father always used to wear.
Ms. Goldstein’s current excuse to shop like mad is the country house she’s building, with help from Mr. D’Urso, near QVC’s studios in West Chester, Pa. “He’s divine and the only way I get to hang out with him is to build a house,” she said.
Ms. Goldstein envisioned herself on QVC about 15 years ago when she and Mr. Meisel used to unwind after a day of shooting on location by watching Joan Rivers selling jewelry and sequined tops on the network. “We were mesmerized,” she recalled.
Today, she champions many QVC products, such as flowering plants from Roberta’s Unique Gardens and Josie Maran’s argan oil. “Do you have the Vitamix?” she asks. “There is no better blender!” To keep impulse purchases in check, she does not have her own QVC account. “I have to go through my assistants,” she said.
Ms. Goldstein says her manic high-fashion career prepared her well for the rigor of having a “Today’s Special Value” on QVC, when she has to stay awake from midnight to midnight making pitches throughout the day. “I have always worked 24/7,” she said, “because what else is life?”
Occasionally in warm weather, Ms. Goldstein pauses to entertain at the 10-foot-long D’Urso table on her 1,400-square-foot terrace. “It’s like a jungle out here in the summer,” she said. “Like my clothes, it’s a mishmash. Nothing’s perfect. It’s just wild.”