Joe Zee and Lori Goldstein Talk Style Secrets, Mottos, and Must-Haves
In fashion, people wear many hats. Models can be designers, designers can be stylists, and stylists can be editors. But it’s not an easy juggling act. And at the end of the day, it takes a good eye and an innate sense of what women want to truly be able to succeed in the world of women’s fashion.
And who would know that better than ELLE’s creative director Joe Zee and stylist/designer Lori Goldstein, both of whom have exciting QVC launches on the horizon? The two friends sat down to talk about the balancing act, being designers, and Lori’s three rules for the modern woman.
Joe Zee: How do you balance being a stylist, an editor, and a designer?
Lori Goldstein: It’s all the same. As a woman I get to wear these clothes. I have always bought clothes, I’m a consumer and so that has made me a stylist in how I put them together, but then I always tweaked my own clothes. I always have made them mine and that’s really what my collection is.
JZ: Are you using a creative gene when you’re a stylist versus being a designer?
LG: For me, because I am a stylist and I’m creating this collection from being a woman knowing what clothes I love and how I love to style, it is the same gene. I don’t know that it is for everybody. I don’t put myself in the category of the great designers. I’m really just thinking of clothes that I’ve always loved as a fashion-crazy person loving clothes.
JZ: Your line on QVC is so successful. That collection is really about dressing the every woman. How is the every woman the modern woman?
LG: You just hit the nail on the head because the every woman today is the modern woman. I think we’ve underestimated her for so many years. She is fabulous [and] she loves clothes. This whole thing started for me because people my whole life since I was kid would ask me, “Where did you get that? I wish I could dress like that. I can’t wear those colors together.” And my answer would always be, “Yes, you can!”
JZ: I love that. What are the three rules that this modern woman needs to follow if they want to dress fabulously?
LG: The clothes have to be comfortable, they have to be versatile, and they have to be fabulous.
JZ: And should women just really adhere to their own personal style? They don’t have to follow a trend?
LG: Completely adhere to their personal styles! I have no trends in my line. I never have followed trends. Really my motto is make these clothes your own. Buy one piece, or 100 pieces; whatever works for you! What is so exciting is that everyone is really making it their own. We get pictures all the time and you know they are incorporating this into their life making it their own and that’s what its about. That’s fashion! But I can’t wait for your line, Mr. Zee. How exciting!
JZ: It’s so exciting!
LG: Let me ask you a couple of questions mister! Are you excited about your new line for QVC?
JZ: I am excited. I am excited and nervous. I never thought of myself as being designer and that’s why I think even the line being called Styled by Joe Zee works—it’s really just more about helping women take the frustration out of getting dressed and empowering them. You can put anything with anything as long as you love it and feel comfortable in it.
LG: Yes! And I think that’s a great name for your line because it really is about you styling somebody, one of your clients or the cover. Like, how do you see it for that model and that person and this is like how you see it for women and you have a very clear vision of that.
JZ: And no two women are alike so why should they dress exactly alike? I mean what we’re doing is bringing in all of our knowledge and as stylists we understand clothes but I would never have considered myself one of the great designers and it’s a very different role. We are doing what we love. We help women look the best that they can look.
LG: We want them to look great!
JZ: How great is that?
LG: It’s amazing. We’re lucky.
JZ: We’re very lucky.
Photo: Getty Images